搜索引擎优化和搜索引擎广告的区别(详细描述如何进行搜索引擎的优化)

分享兴趣，传播快乐，增长见闻，留下美好!亲爱的您，这里是Learning Yard新学苑。今天小编为大家带来“知识集|网络营销（十）”。

Share interest, spread happiness, increase knowledge, and leave beautiful. Dear, this is the LearingYard Academy! Today, the editor brings the “ 知识集|网络营销（十） ”. Welcome to visit!

网络营销推广是以互联网为媒介的一种推广方式，是企业以现代营销理论为基础，利用互联网的技术与功能把产品或服务推广出去的过程，其目的是增加企业自身的曝光度以及加强对品牌的维护。

Online marketing promotion is a way of promotion based on the Internet as a medium. Based on the theory of modern marketing theory, the company uses the Internet's technology and functions to promote products or services. Brand maintenance.

网络营销推广可按范围分为对外推广和对内推广，按投入可分为免费推广和付费推广，按目的可分为品牌推广、流量推广、销售推广、会员推广。

Network marketing promotion can be divided into external promotion and internal promotion according to scope. According to the input, it can be divided into free promotion and paid promotion. According to the purpose, it can be divided into brand promotion, traffic promotion, sales promotion, and membership promotion.

网络营销推广的模式包括搜索引擎营销、DSP广告、网络广告、广告联盟、社交媒体营销、软文营销、二维码营销、数据库营销。搜索引擎营销包括搜索引擎优化、付费搜索广告；网络广告包括品牌图形广告、网络视频广告、富媒体广告、文字链广告；广告联盟有CPM弹窗形式、CPC点击形式、CPA注册形式、CPS销售提成形式；社交媒体营销有SNS营销、IM营销、微博营销、BBS营销。

Network marketing promotion models include search engine marketing, DSP advertising, online advertising, advertising alliances, social media marketing, soft text marketing, QR code marketing, database marketing. Search engine marketing includes search engine optimization and paid search advertisements; online advertising includes brand graphic advertisements, online video advertisements, wealthy media advertisements, text chain advertisements; advertising alliances have CPM pop -up forms, CPC clicks, CPA registration forms, CPS sales commission Forms; social media marketing include SNS marketing, IM marketing, Weibo marketing, BBS marketing.

网络营销推广组合有事件营销、口碑营销、病毒营销、饥饿营销，口碑营销相对于病毒营销偏重于获取消费者的认可。

The online marketing promotion portfolio has event marketing, word -of -mouth marketing, virus marketing, hungry marketing, and word -of -mouth marketing is focused on the recognition of consumers.

如果您对今天的文章有独特的想法，欢迎给我们留言，让我们相约明天，祝您今天过得开心快乐。

That's all for today's sharing. If you have a unique idea about the article, please leave us a message, and let us meet tomorrow. I wish you a nice day!

参考资料：《网络营销》，王玮著。

翻译：Google翻译

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