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学会自我优化网站的前提是避免优化工作走捷径 - 学会正确SEO的关键步骤
As an SEO optimization specialist, it is crucial to avoid taking shortcuts in optimization work in order to effectively optimize websites. Understanding how to optimize a website by yourself is a common concern for SEO beginners. They often spend a lot of time contemplating on ways to make SEO reliable.
### How to Avoid Keyword Mistakes?
When optimizing our websites, we often make mistakes such as:
1. Only focusing on Baidu keyword indexing without considering the relationship between keywords and product sales, which renders the ranking efforts futile.
2. Implementing wrong keyword optimization strategies, like excessively increasing keyword density, which is no longer a standard for Baidu to measure page relevance.
3. Attempting to rank for competitors' brand terms while ignoring potential users and their true search intent, leading to high bounce rates even if clicks are generated.
### Is Low Content Quality a Barrier?
Low content quality does not necessarily refer to the length of an article. It means that beginner SEO writers often lack a coherent plan when writing SEO text, resulting in:
1. Competition between article pages, such as switching between topics like link building strategies one day and methods the next, posing a fundamental issue.
2. Writing high-competitiveness articles first followed by low-competitiveness ones, whereas new websites undergo a sandbox period and need a certain level of "selflessness" in content. It is advisable to reverse this order.
3. Unnecessarily repeating the same keywords within the same article.
4. Substituting high-quality content with lower-quality content: attempting to use slightly black hat SEO methods by first writing a high-quality content and replacing it with lower quality one once it gets indexed by Baidu. However, timely updates by Baidu will replace the content and it will remain for a period.
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